As far as sports fans go, the NHL’s are regarded as some of the most web savvy on the planet. It’s probably one of the biggest reasons why the NHL has gained popularity in the US in recent years.
It’s not like the NHL and its teams don’t know this or take advantage of it either. These days virtually every team has an official Twitter account. NHL.com is cutting edge. The New Jersey Devils invite fans to a social media-charged box during home games. The NHL’s COO John Collins set out to make the best online sports portal in NHL Center Ice and pretty much succeeded. The list goes on and on.
Collins and the NHL have quickly racked up 1.4 Million fans on Facebook too. That’s more than double what Major League Baseball has, despite the fact that hockey is nowhere near as popular as baseball in North America and beyond.
That’s all well and good. The NHL has loyal online fans and has worked some great initiatives to further engage them. All this feel good online love can’t possibly turn to bad… can it?