Burgundy here. Before getting to the new Baxter blog below, I wanted to talk about our friends at IllegalCurve.com. I’m saddened to say that IC.com are shutting down for good. I’m a little late on this (as you can tell by the news – yes I’m a bad person), but it’s still worth noting. It sucks because they are great people who ran a classy hockey blog. Best of luck to all of them in the future.
Adding on to Tambland’s post, there is a cringingly bad movement going on by one of the Olympic sponsors, Pepsi. It’s embarassing, and literally one of the most poorly contrived marketing campaigns of all time. The folks at Pepsi thought it would be great to take advantage of the success of the World Junior Championship tournament by having the chant “land in Saskatoon”. Not only did it fall flat, but I have to wonder why a corporate entity feels the need to tell hockey fans how to cheer on its team. What’s so bad about “Go Canada Go!”? It rhymes, it has a nice ring to it, and you can say it backwards.
Eh-Oh-Canada-Go! It smells like we had a brief case of Bob-and-Doug-Mackenize-ism. It also kinda reminds me of the song from Snow White the seven dwarfs were singing on the way to work (Hi-Ho, Hi-Ho, It’s off to work we go!).
Pepsi tried to get one million fans to sign up on their site, enticing them with showing their name in the Hockey Hall of Fame, but less than 100,000 have signed up so far, with less than a month before the Vancouver Olympics. Nothing like putting a corporate spin on the shrine that is the HHOF in order to piss off true hockey fans everywhere.
Besides, everyone knows that Canadians don’t use “Eh” at the beginning of a sentence. Pepsi is giving protesters of the Olympics another reason to get mad.
We certainly don’t need an American soft drink company telling us how to cheer on our Olympians. Anyone caught yelling this chant in public should get their sweater pulled over their heads and get whooped.
Stay classy, Canada. Don’t buy into this nonsense.