Cheering for Dummies

January 12th, 2010 by Baxter Leave a reply »

Burgundy here. Before getting to the new Baxter blog below, I wanted to talk about our friends at IllegalCurve.com. I’m saddened to say that IC.com are shutting down for good. I’m a little late on this (as you can tell by the news – yes I’m a bad person), but it’s still worth noting. It sucks because they are great people who ran a classy hockey blog.  Best of luck to all of them in the future.

Adding on to Tambland’s post, there is a cringingly bad movement going on by one of the Olympic sponsors, Pepsi. It’s embarassing, and literally one of the most poorly contrived marketing campaigns of all time. The folks at Pepsi thought it would be great to take advantage of the success of the World Junior Championship tournament by having the chant “land in Saskatoon”. Not only did it fall flat, but I have to wonder why a corporate entity feels the need to tell hockey fans how to cheer on its team. What’s so bad about “Go Canada Go!”? It rhymes, it has a nice ring to it, and you can say it backwards.

Don't join the cheer. It's not classy.

Don't join the cheer. It's not classy.

Eh-Oh-Canada-Go! It smells like we had a brief case of Bob-and-Doug-Mackenize-ism. It also kinda reminds me of the song from Snow White the seven dwarfs were singing on the way to work (Hi-Ho, Hi-Ho, It’s off to work we go!).

Pepsi tried to get one million fans to sign up on their site, enticing them with showing their name in the Hockey Hall of Fame, but less than 100,000 have signed up so far, with less than a month before the Vancouver Olympics. Nothing like putting a corporate spin on the shrine that is the HHOF in order to piss off true hockey fans everywhere.

Besides, everyone knows that Canadians don’t use “Eh” at the beginning of a sentence. Pepsi is giving protesters of the Olympics another reason to get mad.

We certainly don’t need an American soft drink company telling us how to cheer on our Olympians. Anyone caught yelling this chant in public should get their sweater pulled over their heads and get whooped.

Stay classy, Canada. Don’t buy into this nonsense.

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7 comments

  1. Harken says:

    Tell me Pepsi did NOT do that. I mean, don’t they freaking test their commercials with the target audience, eh? I’m embarassed, both for Americans and American marketers.

    BTW, I once made a commercial with Neal Brady of the Kalamazoo Wings (former 1st round pick of the Devils) that went like this:

    “Four out of five dentists recommend K-Wings hockey. Weird, eh?”

    Good stuff. Stay Classy, Burg.

  2. Harken says:

    BTW, I DO realize the “eh” at the end of the market research question was misplaced.

  3. Tambland says:

    I remember trying to hear for it, with no luck.

    You have to give them credit though; they tried something that had never been done before. Some of the best ideas get the worst backlash. I think it has to do with the part of the brain that is used to one thing, and unwilling to accept another. It’s why so many Pepsi soft drinks have failed. People are unwilling to deviate from what they know.

    But I agree. Everyone knows that ‘Eh’ comes at the end of a sentence.

  4. Burgundy says:

    Honestly, it’s the worst idea, ever. Between this and those Gatorade commercials having Taylor Hall and Nazem Kadri explaining the effects of dehydration… I may have to miss next year’s WJC’s. It’s almost mind numbing.

    Luckily, the WJC’s are in Buffalo and I’ll probably pop over the border for a game or two.

  5. Chris Wassel says:

    I think our entire podcast team is headed up to Buffalo for the WJC this year but I have to agree this was not a good idea from Pepsi. You will never hear the Hey…You Suck chant at the WJC thankfully either.

  6. Burgundy says:

    @ Chris – Good! We should definitely get together in Buffalo, if not before!

  7. Sens19 says:

    At first I thought, well hey it’s something new and might be fun. But after hearing it a few times at the WJC, I really hope I don’t have to ever again! It truly will be an embarrassment if it makes its way to the Olympics. We had to change our traditional hockey jersey, why do we also have to change our traditional “Go Canada Go”

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