In case you haven’t heard, the NHL is not too happy with Georges Laraque’s latest antics.
On the other hand: “Mission accomplished!” At least for the makers of Octane 7.0.
What else can you conclude after Octane 7.0 will undoubtedly become the top selling alcohol-based energy drink? Who cares about the uproar from the NHL’s Collective Bargaining Agreement which states that no player can endorse or sponsor an alcoholic beverage? Really.
You gotta admit Laraque looks pretty happy doing the commercial spot, despite having to lift his knuckles off the ground to shed his caveman persona. His spin-a-rama move is the stuff of legends. Montreal Canadiens fans, take notice.
Well, if Georges Laraque’s apology is to be believed (he claims he didn’t know the script. Whatever…), you might as well go along with all the Major League Baseball players who claimed they “did not know” they were taking steriods. Let me introduce you to the New York Yankees’ A-Fraud (Alex Rodriguez).
“If I’d known [the ad's content] I wouldn’t have done it – that’s for sure.”
- Georges Laraque, Montreal Canadiens forward, tough guy and alcoholic drink endorsee
Hey c’mon – what’s this really about? Honestly, I’m not really sure. Seriously.
Hockey and alcohol? Nope. Watch hockey=>drink beer. Play hockey=>drink beer. Think about hockey =>drink beer.
Hockey and scantily clad women? Nope. They are even promoted on the NHL’s own website:
Stay classy, Georges Laraque. Keep your stick on the ice.